HomeSmart ICARE Realty Lenders

About HomeSmart ICARE Realty

In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated online, and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.

Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.

“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees, but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special.

Isom Coleman & Associates Real Estate or “I.C.A.R.E.”, joined HomeSmart in 2013 and opened a HomeSmart franchise here in Sacramento, California where we quickly grew from 8 agents to over 200 in 4 short years. The integrity we place in our work ethic is paramount and we expect our agents to represent their clients the same way. As a company, we only hire Realtors® who who adhere to the National Association of Realtors Code of Ethics.